on being full of myself ;)

from my almost-a-decade-long exposure to copy writing, proof-reading & editing other people's work, i think i should be able to give trainings on effective business communications ;p

1) ever heard of the term K-I-S-S? Keep It Simple Stupid. yes, do just that. dont be flowery. there's no glory in adding flowers to business letters/proposals/reports/presentations. go be a gardener. or a florist.

2) dont be long winded. theres no law against having a few separate sentences to make a point. too many people think cramming everything into a single sentence that spans 4-5 lines is impressive. it's not.

3) dont assume that your audience is stupid. stop making the same point again & again. over-kill tau. you already kill me, you kill me again. hohumm... boringggg...

4) enough with the quotable quotes already. i can buy my own self-development books or reader's digest or sun tzu's art of war or whatever. quoting famous people too often will make the audience feel like you're a wannabe self-help guru.

5) dont perasan yourself to be great at creating brand-y terms. get feedback. if the feedback is negative, for goodness sake, listen. dont be bullheaded and syok sendiri. note: you'll be surprised just how syok sendiri some people can be.

lots more lessons learnt to impart here but it's time for this wannabe trainer to go to sleep. good night world!!